Thank you for your interest in Hear and Now. As musicians, we realize the importance of being seen and heard. You know how expensive and time consuming that is. Effective promotion of your music either locally or internationally is difficult when you need to focus on rehearsing, writing,and recording your material.

As you know, the internet is quickly becoming a primary way people communicate, entertain, shop, and do business. You can see that this technology provides us with the potential to reach a large, international audience with your music. The cost of this promotion is about 1 / 10th of the cost of renting a rehearsal room for the same amount of time. From a business standpoint it is easy to see that this form of promotion is very cost effective.

Some bands have recognized this and have posted a web site of their own. Those in such a position have to answer some questions for themselves: 1- How many people are viewing my site? and 2- Am I satisfied with that number or should it be higher? It has been said that having an isolated site on the internet is like having a page in a book in a library, if people don't know where to look they won't find you. Many internet surfers agree with this analogy. It is also important to consider what the site offers the viewer to keep them coming back, if and when the site is found?

"Strength in numbers". Most of us have heard this phrase at one time. If you consider how a major record label operates, or any other large corporation for that matter, you can see that is how big business operates. By pooling the resources from several bands, you can advertise a gig. Get a hundred bands together..................

By utilizing a "collective" approach, Hear and Now brings the music and the audience together. The Hear and Now site has also incorporated features such as a monthly magazine called Virtual Graffiti which will feature interviews, reviews, rants, live broadcasts, industry gossip, a games room and more. For musicians, we have included the Industry page which features an industry related magazine, a library of industry contacts and an interactive classifieds section.Entertainment, variety, and promotion attract the audience and keep them coming back.

Fees for a Hear and Now web page are used to cover :

  • the costs of your site design, layout and maintenance
  • the cost of operating and maintaining a dedicated server connected directly to the internet
  • the costs of distribution and maintenance of on-line merchandising
  • the maintenance of email services.
  • aggressive global street-level promotion which includes postering, flyering and radio interviews in all of the major music centers
  • a Hear and Now presence at music conferences all over the world
  • newsletters sent quarterly to A & R representatives worldwide

 

To make your site as attractive as possible, Hear and Now suggests that every band provides:

- band biography and other content

- photographs and artwork

- recorded materials (indicate songs to be used and fade in/out times)

- lyrics

- a list of up and coming gigs (will be updated bi-weekly)

- a complete discography

- email adress preferences

- list of merchandise for sale on-line and a signed merchandising agreement

 

 

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